Telling Stories at the Heart of #SXSW2014Posted: March 15, 2014
Our ETY storytelling series often includes tips and examples of good storytelling for healthcare leaders who wish to embrace the power of story to change healthcare for the better. At #SXSW this past week, I attended more than one session focused on the power of story in both brand building and filmmaking–all of which provided takeaways easily incorporated into the work of telling our healthcare stories. One such session was put on by the NYTimes Op-Doc producers. Op-Docs is a series of short films submitted by both established and up-and-coming filmmakers, covering health, the arts, science, world news, tech, sports, opinion and more.
One of the Op-Docs short films covers an interview with writer/director/lead actor Jon Favereau (@JonFavreau) for the movie Chef, which premiered at #SXSW. The film, which includes an all-star cast, inspires the audience to do what they love–one of my Top 10 Takeaways from #SXSW2014 to come in a post next week. In a #SXSW session dedicated to a conversation with the filmmaker, Favereau told the audience he used to work on Wall Street and was sadly uninspired, giving to the job only what he absolutely had to in order to get through another day. It was when he committed to a career in filmmaking that he found his passion, along with the desire to put all of himself into his work. As evidence of that commitment, he shared that he wrote the script for Chef in only 2 weeks, explaining how the story took hold of him and he couldn’t stop writing until it was finished. To hear more of his thoughts on the film and his own filmmaking process, view the NYTimes Op-Docs interview with Favereau at NYTimes Op-Docs Chef. And go see the film if you get the chance — it’s truly one of those “feel good” movies!
Check out NYTimes Op-Docs for storytelling ideas here, but beware…the content will pull you in, and keep you on the site far longer than intended.